Social visibility campaigns

A visibility campaign serves to put your brand in front of the right people, at the right time, on social media. Whether it is for product promotion, recruitment, launches, events, or brand awareness, the goal is to increase your reach and recognition. At BDK, we plan, distribute, and optimize your campaigns to support your business goals and amplify your social presence in a structured and measurable way.

An awareness campaign aims to make your brand known and strengthen recognition among a broad audience. A traffic campaign aims to drive people toward a specific destination, such as a website, a career page, or a landing page. The choice depends on your actual objective.

The cost depends on several factors: your objectives, your audience, competition in your sector, and the campaign duration. A media budget must be planned in addition to management fees. At BDK, we propose realistic budgets adapted to your market, with a clear structure to maximize impact without useless spending.

There is no universal budget, but a campaign must have enough budget for the algorithm to learn and optimize. Too low a budget limits performance and stability. We always adjust the budget based on your objective, territory, and the volume of content available to ensure effective distribution.

Yes. Organic content builds the relationship and credibility, while advertising acts as an accelerator to reach those who do not know you yet. At BDK, advertising is used as a lever to reinforce an existing strategy, not as an isolated shortcut.

Audience selection is done in collaboration with you. We analyze your reality, objectives, and market to build coherent and relevant audiences. We test, adjust, and optimize based on real data to ensure your message reaches the right people at the right time.

Yes, the creation of visuals and ad copy can be included depending on the mandate. High-performing advertising relies on a clear message, a strong hook, and a format adapted to each platform. At BDK, we adapt creations to maximize performance while respecting your identity and brand tone.

A campaign needs time to learn and stabilize. The first few days serve to test audiences, formats, and messages, then we optimize progressively. We monitor performance continuously to adjust parameters and maintain stable and effective distribution.

You receive a clear and transparent report. We favor a simple reading of the results, focused on the evolution of visibility and the next strategic actions to take.