OSBLOCK™
The mandate
Publication and community management
Visibility campaigns
Content creation
OSBLOCK™ is a company specializing in the manufacturing of interlocking insulating blocks that are transforming the construction industry in Canada. Their innovative solution simplifies worksites, improves energy efficiency, and redefines performance standards across the industry. BDK has supported OSBLOCK™ through remarkable growth. With impactful marketing initiatives, construction-focused podcasts, trend-driven content, and a bold digital strategy, we helped elevate their visibility. Their presence has grown to the point of becoming a true phenomenon: an engaged community, rapidly increasing sales, government grants, and media appearances showcasing their forward-thinking technology. Together, we built a strong, recognized brand anchored in innovation. A digital presence that reflects the real impact they now have on the construction sector.
Dynamic content
@osblock Simplifiez vos projets de construction avec OSBLOCK™. #OSBLOCKCestSimple #OSBLOCK #BuildBetter #WallstoWalls #Construction #ConstructionLife #FYP #Trending ♬ son original - OSBLOCK™
@osblock 🌟 OSBLOCK™ : La solution idéale pour les entrepreneurs qui souhaitent bâtir autrement. Avec nos solutions, ajoutez de la valeur à vos projets sans augmenter les coûts ni complexifier le processus. Construisez des maisons plus performantes pour vos clients et faites la différence : Lien en bio #OSBLOCK™ #BuildBetter #WallstoWalls #Construction #ConstructionLife #FYP #Trending ♬ son original - OSBLOCK™
@osblock Faites comme Jason Roy Léveillée et optez pour OSBLOCK™ 🤝🏻 #OSBLOCK #BuildBetter #WallstoWalls #Construction #ConstructionLife #ConstructionSite #ConstructionEquipment #ConstructionMemes #Constructions #ConstructionMaison #ConstructionProject #ConstructionMaterials #ConstructionIndustry #ConstructionPhotography #Trending #FYP ♬ son original - OSBLOCK™
Our objectives
1.
Give the company undeniable visibility on social networks by establishing a strategic positioning plan that propels and promotes the brand and its day-to-day initiatives via its intrinsic content.
2.
Increase the brand's reach.
3.
Facilitate various corporate initiatives by promoting the company's culture and identity through native, relevant and entertaining content for a qualified community.
Our approach
Publication management
Our team plans and optimizes the distribution of all the company’s social publications in line with the action plan and available content, in order to maintain a constant online presence and maximize brand visibility and community engagement.
Community management
Our team manages the brand’s various online communities, animating and nurturing them in different conversations to provide a rallying point while increasing engagement on the relevant platform.
Visibility and recruitment campaigns
We plan and implement social network marketing campaigns to reach target audiences and achieve corporate recruitment goals.
Content creation
Our team is responsible for the partial creation of brand content to ensure consistent communication and maximize the impact of initiatives with the company’s target audience.