EQUINOX Charter Solutions
The mandate
Identity creation & social positioning
Content creation
Visibility campaigns
Large-scale broadcast campaigns and media management
Publication and community management
EQUINOX Charter Solutions is a company specializing in air charter brokerage, offering private charter, cargo, and logistics services. Their strength lies in complete transparency, genuine honesty, and a clear commitment to making chartering simple, accessible, and free of grey areas. BDK brought EQUINOX’s digital identity to life by shaping a brand that is authentic, modern, and deeply human. We highlighted what truly sets them apart: clear and straightforward billing, strong collaborations with key industry players like Nolinor, and openly shared expertise through articles, newsletters, and press releases. We also created short, down-to-earth videos that show the real day-to-day of chartering, its concrete advantages, and how EQUINOX puts transparency at the center of every mandate. Combined with a growing LinkedIn presence and the ability to reach influential professional communities, EQUINOX has emerged as a strong, credible, and genuinely different brand in the world of air charter brokerage.
Dynamic content
@equinox_charter De Montréal à Toronto en moins de 3 heures : avec EQUINOX, c'est possible. ✈️ #Urgency #247Service #UrgentCharter #QuickResponse #EQUINOX #EQUINOXLogisticsExcellence #CharterIt #PrivateJet #Aviation #Charter #FYP #Trending #Montreal #Toronto ♬ original sound - EQUINOX Charter Solutions
@equinox_charter EQUINOX est ravi de collaborer avec @bdkagence. 🎬✨ Grâce à eux, on partage nos plus belles réussites avec vous, en toute authenticité. -- EQUINOX is delighted to collaborate with BDK. 🎬✨ Thanks to them, we can share our greatest successes with you, in all authenticity. #EQUINOX #EQUINOXLogisticsExcellence #CharterIt #PrivateJet #Aviation #CharterFlight #Trending #FYP ♬ original sound - EQUINOX Charter Solutions
@equinox_charter Vous cherchez un appareil pour votre groupe ? Le Boeing 737-300 est la meilleure solution pour vous. 🛫 #Boeing #GroupCharter #NolisementDeGroupe #B737300 #Boeing733 #EQUINOX #EQUINOXLogisticsExcellence #Charter #PrivateJet #Aviation #CharterFlight #FYP #Trending #AviationTikTok #CharterTikTok ♬ son original - EQUINOX Charter Solutions
Our objectives
1.
Give the company undeniable visibility on social networks by establishing a strategic positioning plan that propels and promotes the brand and its day-to-day initiatives via its intrinsic content.
2.
Position the company as an expert in its field.
3.
Increase the company's international reach.
Our approach
Identity creation & social positioning
Our team carries out an in-depth analysis and familiarizes itself in detail with the company and its unique universe in order to create a coherent visibility strategy and action plan, aligned with the brand’s objectives, intrinsic content and reality.
Content creation
Our team is responsible for the complete creation of brand content to ensure consistent communication and optimize the impact of initiatives with the company’s target audience.
Publication management
Our team plans and optimizes the distribution of all the company’s social publications in line with the action plan and available content, in order to maintain a constant online presence and maximize brand visibility and community engagement.
Community management
Our team manages the brand’s various online communities, animating and nurturing them in different conversations to offer them a gathering point while increasing engagement from the platform concerned.
Visibility campaigns
We plan and implement social network marketing campaigns to reach target audiences and achieve corporate visibility goals.
Large-scale broadcast campaigns and media management
Our team designs and implements large-scale broadcast campaigns, aimed at effectively promoting your brand or product to a wide audience. We also manage media management, selecting appropriate channels and overseeing distribution to ensure optimal visibility and message consistency across all platforms.