YMX Mirabel Airport
Aviation
Nolinor Aviation
Nolinor Aviation is the largest charter airline in Canada and the airline with the most Boeing 737-200 aircraft in the world.
The mandate
Since the beginning of our collaboration, their team has placed complete trust in us to lead all their visibility initiatives. From the ground up, we’ve built a strong, human, and passionate brand, shaped by an exceptional community of aviation enthusiasts.
From strategic positioning to content creation, recruitment campaigns, and large-scale brand management, BDK has propelled Nolinor to over 1.5 million followers, creating an incomparable and unstoppable brand.
Solutions
- Identity creation & social positioning strategy
- Content creation
- Post creation, distribution, and animation
- Visibility and recruitment campaigns
- Crisis management
- Large-scale broadcast campaigns and media management
Our results
Increase in the
number of views
Give the company visibility on social media through a strategic plan that promotes the brand through its content.
167
%
Increase in the
number of followers
Facilitate the company's various recruitment initiatives by promoting the company's culture and identity through native, relevant, and entertaining content for a qualified community.
37
%
Increase in the
number of likes
Expand the company's reach internationally.
41
%
Our goals
1.
Provide the company undeniable visibility on social networks by establishing a strategic positioning plan that propels and promotes the brand and its daily initiatives through its intrinsic content.
2.
Facilitate the company's various recruitment initiatives by promoting the company's culture and identity through native, relevant and entertaining content for a qualified community.
3.
Increase the company's international reach.
At first, it was difficult to predict the impact our presence on TikTok would have. We knew we had interesting potential, but we couldn't have imagined the current results. Some of our videos have tens of millions of views, #nolinor has over 500 million views!
At first, it was difficult to predict the impact our presence on TikTok would have. We knew we had interesting potential, but we couldn't have imagined the current results. Some of our videos have tens of millions of views, #nolinor has over 500 million views!
Marco Prud’Homme
President of Nolinor
Here is an overview of the content designed for this campaign
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