Intermat

The mandate

Identity creation & social positioning

Publication and community management

Intermat is Quebec’s leading interior finishing company, specializing in the customization of interior doors, staircases, mouldings, as well as hardware, steel frames, and wall coverings. BDK boosted Intermat’s digital presence by cultivating an active community around the world of interior finishing. From strategic brand positioning to the creation of inspiring content and multi-platform presence management, we helped shape Intermat into a strong, consistent, and engaging brand.

Our objectives

1.

Give the company undeniable visibility on social networks by establishing a strategic positioning plan that propels and promotes the brand and its day-to-day initiatives via its intrinsic content.

2.

Position the company as an expert in its field.

3.

Increase the company's reach.

Our approach

Identity creation & social positioning

Our team carries out an in-depth analysis and familiarizes itself in detail with the company and its unique universe in order to create a coherent visibility strategy and action plan, aligned with the brand’s objectives, intrinsic content and reality.

Publication management

Our team plans and optimizes the distribution of all the company’s social publications in line with the action plan and available content, in order to maintain a constant online presence and maximize brand visibility and community engagement.

Community management

Our team manages the brand’s various online communities, animating and nurturing them in different conversations to offer them a gathering point while increasing engagement from the platform concerned.

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