YMX International Aerocity of Mirabel
The mandate
Identity creation & social positioning
Content creation
Publications and community management
YMX International Aerocity of Mirabel (Mirabel Airport) is a fast-growing aerospace innovation hub, bringing together companies, institutions, and talent within a forward-looking ecosystem. Strategically located in Mirabel, YMX stands out for its bold vision, strong appeal, and key role in regional economic development. BDK supported YMX in crafting its digital identity and positioning its brand across social media. From original content creation to the management of publications and online communities, we implemented a strategy focused on showcasing innovation, local partnerships, and the region’s influence.
Dynamic content
Our objectives
1.
Give the company undeniable visibility on social networks by establishing a strategic positioning plan that propels and promotes the brand and its day-to-day initiatives via its intrinsic content.
2.
Facilitate the company's various visibility initiatives by promoting the company's culture and identity through native, relevant and entertaining content for a qualified community.
3.
Increase the company's provincial and national reach.
Our approach
Identity creation & social positioning
Our team carries out an in-depth analysis and familiarizes itself in detail with the company and its unique universe in order to create a coherent visibility strategy and action plan, aligned with the brand’s objectives, intrinsic content and reality.
Content creation
Our team is responsible for the complete creation of brand content to ensure consistent communication and maximize the impact of initiatives with the company’s target audience.
Publications management
Our team plans and optimizes the distribution of all the company’s social publications in line with the action plan and available content, in order to maintain a constant online presence and maximize brand visibility and community engagement.
Community management
Our team manages the brand’s various online communities, animating and nurturing them in different conversations to provide a rallying point while increasing engagement on the relevant platform.