Nolinor Aviation
182K
followers
1.1M
followers
The
mandate
Identity creation & social positioning
Content creation
Publication and community management
Visibility and recruitment campaigns
Crisis management
Large-scale broadcast campaigns and media management
Nolinor Aviation is the largest charter airline in Canada and the airline with the most Boeing 737-200 aircraft in the world. Since the beginning of our collaboration, their team has placed complete trust in us to lead all their visibility initiatives. From the ground up, we’ve built a strong, human, and passionate brand, shaped by an exceptional community of aviation enthusiasts. From strategic positioning to content creation, recruitment campaigns, and large-scale brand management, BDK has propelled Nolinor to over 1.5 million followers, creating an incomparable and unstoppable brand.
"In the beginning, it was hard to predict the impact our presence on TikTok would have. We knew we had great potential, but we couldn't have imagined the results we're seeing now. Some of our videos have tens of millions of views! Today, we know that most of the employees we hire discovered our company on this platform. In fact, for the first time in 30 years, the company received a large number of applications from all over the world."
- Marco Prud’Homme, President of Nolinor Aviation
Our goals
1.
Provide the company undeniable visibility on social networks by establishing a strategic positioning plan that propels and promotes the brand and its daily initiatives through its intrinsic content.
2.
Facilitate the company's various recruitment initiatives by promoting the company's culture and identity through native, relevant and entertaining content for a qualified community.
3.
Increase the company's international reach.
@nolinor And that’s how you do it ✈️ #ExpertsAtWork #Lineman #Ramplife #Engine #Aviation #rampagent #nolinor #nolinoraviation #boeing #boeinglovers #boeing737 #b737 #b737200 #aviation #aviationlovers #aviationdaily #dailyaviation #instaaviation #beyondexpectations #buildingalegendontime #biggestfleet #30yearsexperience #realairline #MTLAlouettes #winninglivery #toujoursgame #aviationtok #fyp ♬ original sound - Nolinor Aviation
@nolinor Keep fingers away! #nolinor #aviation #aircraft #canada #avgeeks #fyp #aviationtok ♬ son original - Nolinor Aviation
Our approach
Identity creation & social positioning
In-depth analysis & detailed familiarization with the company and its unique universe to create a visibility strategy and a coherent action plan aligned with the objectives, intrinsic content and reality of the brand.
Content creation
Our team creates all brand content to ensure cohesive communication and maximize the reach of initiatives within the company’s target audience.
Publication management
Our team plans and optimizes the delivery of the company’s entire social publishing portfolio based on the company’s action plan & content assets in order to maintain a consistent online presence and maximize your brand’s reach and community engagement.
Community management
Our team manages the different online communities of the brand, we animate and engage with them in different conversations in order to offer them a gathering point while increasing the engagement of the concerned platform.
Visibility campaign
We plan and implement social media marketing campaigns to reach the target audience and achieve the company’s recruitment goals.
Large-scale broadcast campaigns and media management
Our team designs and implements large-scale broadcast campaigns to effectively promote your brand or product to a wide audience. We also manage media management, selecting appropriate channels and overseeing delivery to ensure optimal visibility and message consistency across all platforms.
Crisis management
Our team develops tailored communication strategies to protect and restore your reputation in sensitive situations. We implement crisis communication plans and coordinate key messages to ensure consistent and effective dissemination. Thanks to proactive media monitoring, we detect early warning signals and monitor developments in real time. In the event of a crisis, we manage media relations, prepare official statements and ensure transparent communication on various platforms, including social networks.
Here is some of the content created for this campaign:
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