OWG
12 137
followers
337K
Likes
+3200%
followers
The mandate
Identity creation & positioning
Content creation
Publications and community management
Recruitment campaigns
OWG is a new Mirabel-based airline specializing in passenger transport to tropical destinations. BDK contributed to the complete creation of the brand: from the creation of its visual identity, to the development of the brand's communication guidelines, to the creation of its social presence, not forgetting the management of sponsorship and partnerships. We've created a brand that's unique and true to its values.
Our Goals
1.
Develop a visually representative image of its brand image. #HighLove
2.
Establish brand presence and visibility on social media by amplifying key messages and brand identity.
3.
Create an engaged, far-reaching community dedicated to promoting the brand's identity.
@owgvoyages Les uniformes des agents de bord sont tellement stylés que même les pilotes sont jaloux! 🤣 #OWG #qualityservices #fyp #flightattendant ♬ original sound - Owg
@owgvoyages A cabin tailored to you!To create a High Love environment, a Zen atmosphere has been achieved by redesigning the entire cabin, offering you a customized experience!Click the link in bio to learn everything! #Cabin #cabindesign #FYP #HighLove #owg #travel #montreal #newbrand #newairline ♬ original sound - Owg
@owgvoyages Feeling empowered and comfortable in my uniform, that's the high love experience ❤️ #selfconfidence #comfortzone #uniformlove #airline #fly #aviationphotography #travel #vacation #HighLove #OWG #qualityservices #putyourheartintoit #itsallaboutlove #qualityoverquantity #newbrand #newairline #newoption #HighLove ♬ original sound - Owg
Our approach
Identity creation & social positioning
In-depth analysis & detailed familiarization with the company and its unique universe to create a visibility strategy and a coherent action plan aligned with the objectives, intrinsic content and reality of the brand.
Content creation
Our team creates all brand content to ensure cohesive communication and maximize the reach of initiatives within the company’s target audience.
Publications management
Our team plans and optimizes the delivery of the company’s entire social publishing portfolio based on the company’s action plan & content assets in order to maintain a consistent online presence and maximize your brand’s reach and community engagement.
Community management
Our team manages the different online communities of the brand, we animate and engage with them in different conversations in order to offer them a gathering point while increasing the engagement of the concerned platform.
Recruitment campaigns
We plan and implement social media marketing campaigns to reach the target audience and achieve the company’s recruitment goals.