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The best tactics on social media to increase your visibility

October 23, 2024

The best tactics on social media to increase your visibility

Explore a strategic selection of simple, actionable recommendations designed to maximize your brand’s visibility and boost community engagement.
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The dark side of influence on Instagram: Buying followers

October 16, 2024

The dark side of influence on Instagram: Buying followers

Buying followers might seem tempting, but this strategy comes with many risks. Discover the true consequences of this practice and...
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The importance of video content in your social media initiatives

October 9, 2024

The importance of video content in your social media initiatives

Discover the importance of video content in a social media strategy by understanding why it has become an essential tool for...
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Discover the power of editorial calendars on social media

September 3, 2024

Discover the power of editorial calendars on social media

These calendars help optimize audience engagement and increase the impact of campaigns, thereby strengthening your...
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How to optimize your social media publication formats

September 3, 2024

How to optimize your social media publication formats

Proper adaptation to these criteria for each platform is key to providing an optimal user experience and presenting your content perfectly.
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Outsourcing or Internal Management: Which strategy should you choose for your social media?

September 3, 2024

Outsourcing or Internal Management: Which strategy should you choose for your social media?

The answer lies in a thorough analysis of the advantages and disadvantages of each solution, while also considering the specific needs of your...
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Tips for creating custom reports for your social media analytics

August 3, 2024

Tips for creating custom reports for your social media analytics

To take full advantage of the potential of social data, it is essential to analyze it intelligently and present it in a way that...
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Exploit the potential of UGC: How to propel your brand on social networks

August 3, 2024

Exploit the potential of UGC: How to propel your brand on social networks

User-generated content (UGC) is a valuable resource for companies and brands. So it's important to know how to...
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How Quebec’s SMEs can use social media to compete with large corporations

August 3, 2024

How Quebec’s SMEs can use social media to compete with large corporations

SMEs benefit from greater flexibility and agility, enabling them to...
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The different metrics to track on social media and what they mean

June 25, 2024

The different metrics to track on social media and what they mean

Among all the metrics, which are the most important for your business? It all depends on your goals and...
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