Côté Expert
The mandate
Publication and community management
Content creation
Recruitment and visibility campaigns
Côté Expert is a fast-growing company on Montreal’s North Shore, specializing in building mechanics and plumbing. BDK supported Côté Expert in building a strong and deeply authentic digital identity. By showcasing their worksites, team activities, internal initiatives, and even their latest equipment, we highlighted a company that is genuine, passionate, and proud of its craft. Through a carefully crafted content strategy, well-targeted recruitment campaigns, and effective management of publications and community engagement, we helped shape a brand that is unique, transparent, and close to its audience, standing as a true model of authenticity in the field of building mechanics in Quebec.
Dynamic content
@coteexpert Il ne faut pas avoir peur de se mouiller quand on est expert en plomberie. 💧😂 #CôtéExpert #ExpertiseCôtéExpert #InnovationCôtéExpert #ServiceCôtéExpert #Plomberie #FYP #Trending #PlumbingTikTok ♬ son original - CoteExpert
@coteexpert On a réussi !🎿🏂 Côté Expert a relevé le Défi Ski Affaire ! De belles descentes, une bonne dose de fun et un après-ski bien mérité. Merci à tous et à toutes pour cette super expérience! ❄️⛷️ Merci à Sommet Saint-Sauveur d'avoir organisé l'événement ! #DéfiSkiAffaire #Ski #CorporateSki #TeamBuilding #SkiChallenge #CôtéExpert #ExpertiseCôtéExpert #InnovationCôtéExpert #ServiceCôtéExpert #FYP #Trending #Ski #SkiTikTok #PlumbingTikTok ♬ son original - CoteExpert
@coteexpert 🛠️ Trois qualités essentielles pour le succès d'un projet : organisation, gestion du temps, et communication. Chez Côté Expert, nous maîtrisons ces compétences pour vous offrir le meilleur soutien possible. Contactez-nous : https://cote.expert/ -- 🛠️ Three essential qualities for a successful project: organization, time management and communication. At Côté Expert, we master these skills to offer you the best possible support. Contact us! #CôtéExpert #ProjetsRéussis #ProjetMultirésidentiel #Manchonnage #Expertise #Construction #Innovation #Plomberie #Qualité #Durabilité #SuccessfulProjects #MultiResidentialProject #Sleeving #ExpertiseCôtéExpert #InnovationCôtéExpert #ServiceCôtéExpert #TeamCôté #TechnologieVerte #SécuritéDomestique ♬ son original - CoteExpert
Our objectives
1.
Give the company undeniable visibility on social networks by establishing a strategic positioning plan that propels and promotes the brand and its day-to-day initiatives via its intrinsic content.
2.
Facilitate the company's various recruitment initiatives by promoting the company's culture and identity through native, relevant and entertaining content for a qualified community.
3.
Increase the brand's reach.
Our approach
Content creation
Our team is responsible for the complete creation of brand content to ensure consistent communication and optimize the impact of initiatives with the company’s target audience.
Publication management
Our team plans and optimizes the distribution of all the company’s social publications in line with the action plan and available content, in order to maintain a constant online presence and maximize brand visibility and community engagement.
Community management
Our team manages the brand’s various online communities, animating and nurturing them in different conversations to offer them a gathering point while increasing engagement from the platform concerned.
Visibility and recruitment campaigns
We plan and implement social network marketing campaigns to reach target audiences and achieve corporate recruitment goals.