Équipe Desjardins
The mandate
Identity creation & social positioning
Content creation
Publications and community management
Équipe Desjardins is a father-daughter real estate team based on Montreal’s North Shore and affiliated with REMAX. They embody “human-scale real estate” through an authentic, accessible approach that puts relationships and client trust at the center of everything. BDK built their digital identity from the ground up, taking them from zero visibility to a strong, recognizable, and engaged online presence. Their secret: complete openness. They were ready to try anything and everything. Trends, real estate podcasts, humorous and intentionally quirky content, sketches, expert advice, and direct exchanges with their community : together, we shaped a brand that is lively, human, and genuinely close to people. A strong digital identity born from a passionate team that embraced creativity and connection to stand out in the real estate world. BDK a bâti leur identité numérique de A à Z, en les propulsant d’une page blanche à une présence en ligne solide, reconnaissable et engagée. Leur secret : une ouverture totale. Ils ont tout essayé, tout osé et tout donné. Tendances, balados immobiliers, contenus humoristiques et parfois volontairement absurdes, sketchs, capsules d’expertise, échanges directs avec leur communauté : nous avons façonné une marque vivante, humaine et proche des gens. Une identité numérique forte, née d’une équipe véritablement partante et passionnée, qui a su se démarquer en misant sur la créativité et la proximité.
Our objectives
1.
Give the company undeniable visibility on social networks by establishing a strategic positioning plan that propels and promotes the brand and its day-to-day initiatives via its intrinsic content.
2.
Facilitate the company's various visibility initiatives by promoting the company's culture and identity through native, relevant and entertaining content for a qualified community.
3.
Increase the company's provincial reach.
Our approach
Identity creation & social positioning
Our team carries out an in-depth analysis and familiarizes itself in detail with the company and its unique universe in order to create a coherent visibility strategy and action plan, aligned with the brand’s objectives, intrinsic content and reality.
Content creation
Our team is responsible for the complete creation of brand content to ensure consistent communication and maximize the impact of initiatives with the company’s target audience.
Publications management
Our team plans and optimizes the distribution of all the company’s social publications in line with the action plan and available content, in order to maintain a constant online presence and maximize brand visibility and community engagement.
Community management
Our team manages the brand’s various online communities, animating and nurturing them in different conversations to provide a rallying point while increasing engagement on the relevant platform.