FISA
The mandate
Publication and community management
Content creation
Visibility campaigns
The Fédération indépendante des syndicats autonomes (FISA) is a Quebec union organization founded in 1947, dedicated to defending and promoting workers’ rights. It supports employees from all sectors who wish to create an independent union by providing guidance, expertise, and an approach rooted in transparency and autonomy. BDK helped strengthen FISA’s digital identity by placing people at the center of every initiative. By highlighting their experts, their commitment to transparency, and their unprecedented closeness with their members, we shaped an authentic and mobilizing online presence. Expert articles, newsletters, union news updates, educational publications, and thoughtful community management all contributed to building a strong, credible brand that truly serves its members. A digital identity that reflects FISA’s mission: to inform, protect, and unite Quebec’s workers.
Dynamic content
@fisa_syndicat Ça vaut la peine de nous contacter si vous croyez que votre employeur a recours à des pratiques abusives. 📱 #ToxicWork #AbusivePractices #Illegal #TikTok #FISA #SolidaritéFISA #FISAÉducation #DroitsDesTravailleurs #UnionStrong #FYP #Trending ♬ original sound - FISA
@fisa_syndicat Poser la question, c'est y répondre. 💁 #FISA #SolidaritéFISA #FISAÉducation #DroitsDesTravailleurs #UnionStrong #WorkersRights #CollectiveBargaining #FYP #Trending #UnionTok ♬ original sound - FISA
@fisa_syndicat Avoir TikTok sur ton téléphone personnel, un droit ? Oui... mais pas sans limites ! ⚖️ #PersonalPhone #TikTok #WorkersRights #PhoneRights #WorkLaw #FISA #SolidaritéFISA #FISAÉducation #DroitsDesTravailleurs #UnionStrong #FYP #Trending ♬ original sound - FISA
Our objectives
1.
Give the company undeniable visibility on social networks by establishing a strategic positioning plan that propels and promotes the brand and its day-to-day initiatives via its intrinsic content.
2.
Facilitate the company's various visibility initiatives by promoting the company's culture and identity through native, relevant and entertaining content for a qualified community.
3.
Increase the company's provincial reach.
Our approach
Content creation
Our team is responsible for the complete creation of brand content to ensure consistent communication and optimize the impact of initiatives with the company’s target audience.
Publication management
Our team plans and optimizes the distribution of all the company’s social publications in line with the action plan and available content, in order to maintain a constant online presence and maximize brand visibility and community engagement.
Community management
Our team manages the brand’s various online communities, animating and nurturing them in different conversations to offer them a gathering point while increasing engagement from the platform concerned.
Visibility campaigns
We plan and implement social network marketing campaigns to reach target audiences and achieve corporate visibility goals.