GTG Aviation Consulting Inc.
The mandate
Identity creation & social positioning
Content creation + AI content
Publication and community management
GTG Aviation Consulting is a Canadian firm that provides tailored consulting services to the global aviation industry. With deep expertise in flight operations, safety systems, training programs, and regulatory compliance, GTG supports airlines, operators, and industry organizations in optimizing their performance while meeting the highest international standards. BDK was entrusted with creating GTG’s visual identity and defining its digital positioning on social media. From original content production, including AI-assisted creations, to the management of publications and online communities, we established a strategic and professional digital presence that reflects GTG’s expertise and international reach.
Our objectives
1.
Provide the company undeniable visibility on social networks by establishing a strategic positioning plan that propels and promotes the brand and its daily initiatives through its intrinsic content.
2.
Facilitate the company's various visibility initiatives by promoting the company's culture and identity through native, relevant and entertaining content for a qualified community.
3.
Increase the company's international reach.
Our approach
Identity creation & social positioning
In-depth analysis & detailed familiarization with the company and its unique universe to create a visibility strategy and a coherent action plan aligned with the objectives, intrinsic content and reality of the brand.
Content creation + AI content
Our team is responsible for the complete creation of brand content to ensure consistent communication and maximize the impact of initiatives with the company’s target audience. We also generate IA visuals when requested.
Publication management
Our team plans and optimizes the delivery of the company’s entire social publishing portfolio based on the company’s action plan & content assets in order to maintain a consistent online presence and maximize your brand’s reach and community engagement.
Community management
Our team manages the different online communities of the brand, we animate and engage with them in different conversations in order to offer them a gathering point while increasing the engagement of the concerned platform.