HabitatPOD
The mandate
Identity creation & social positioning
Publications and community management
Visibility and recruitment campaigns
HabitatPOD designs and manufactures modular, eco-friendly living units created to adapt to modern lifestyles. Each module is customizable, quick to install, and built to last, all while respecting the environment. BDK helped elevate HabitatPOD through inspiring marketing initiatives and a strong social presence. By producing demonstrative content, evocative publications, and an editorial direction that highlights life in nature, we brought together a community passionate about ready-to-camp living, autonomy, and sustainable habitats. The success has been so significant that the company had to expand its team to keep up with the growing demand. A bright, vibrant, and impactful digital identity that reflects the living spaces HabitatPOD creates. BDK developped its digital identity and positioning on social media. From managing content and online communities to running targeted visibility campaigns, we helped elevate the brand and connect with an audience seeking flexible, modern, and sustainable housing solutions.
Dynamic content
@habitatpod Ici, on décroche pour de vrai. Juste ce qu’il faut, là où il le faut. ✨ 🌱 #HabitatPOD #PodLife #MiniChalet #ExperienceNature #Pods #VosBesoinsNosDefis #PretACamper #MiniMaison #Quebec #Trending #FYP #MiniHouseTok #PourToi ♬ son original - Habitatpod
@habitatpod Partez à l’aventure sans sacrifier votre confort. ✨ Trouvez votre coin de paradis parmi nos campings partenaires et laissez-vous décrocher… sans faire de compromis. #HabitatPOD #PodLife #MiniChalet #ExperienceNature #Pods #VosBesoinsNosDefis #PretACamper #Pods #Camping #CampingQC #FYP #Trending #NatureTok ♬ original sound - Habitatpod
@habitatpod Donnez vie à votre projet avec HabitatPOD ! 🏡 #HabitatPod #ProjetDeConstruction #MaisonSurMesure #DesignInnovant #ArchitectureModerne #ConstructionDurable #DesignDIntérieur #RéalisezVotreProjet #TinyHouse #MiniChalet #FYP #Trending #TinyHouseTikTok ♬ son original - Habitatpod
Our objectives
1.
Give the company undeniable visibility on social networks by establishing a strategic positioning plan that propels and promotes the brand and its day-to-day initiatives via its intrinsic content.
2.
Increase the brand's provincial reach.
3.
Facilitate the company's various recruitment and visibility initiatives by promoting the company's culture and identity through native, relevant and entertaining content for a qualified community.
Our approach
Identity creation & social positioning
Our team carries out an in-depth analysis and familiarizes itself in detail with the company and its unique universe in order to create a coherent visibility strategy and action plan, aligned with the brand’s objectives, intrinsic content and reality.
Visibility and recruitment campaigns
We plan and implement social network marketing campaigns to reach the target audience and achieve the company’s recruitment and visibility objectives.
Publications management
Our team plans and optimizes the distribution of all the company’s social publications in line with the action plan and available content, in order to maintain a constant online presence and maximize brand visibility and community engagement.
Community management
Our team manages the brand’s various online communities, animating and nurturing them in different conversations to provide a rallying point while increasing engagement on the relevant platform.