L’As de Coeur Lottery
The mandate
Identity creation & social positioning
Content creation + AI
Large-scale broadcast campaigns and media management
Visibility campaigns
Publication and community management
L’As de Cœur is a major weekly progressive lottery aiming to raise $5 million over 5 years to transform the lives of children in the region. Every ticket sold directly supports social pediatrics services in the MRC des Laurentides, while also giving participants a chance to win weekly prizes. Led by the Centre de pédiatrie sociale Cœur des Laurentides, in collaboration with CIME FM, Desjardins, and powered by BUMP, this initiative is rooted in a concrete commitment to giving back to the community. BDK was entrusted with developing the lottery’s visual identity and social positioning, producing content (including AI-assisted creations), managing social media publications and community engagement, as well as executing visibility and recruitment campaigns. We also rolled out large-scale promotional initiatives and handled media relations to maximize the project’s reach and impact.
Our objectives
1.
Provide the company undeniable visibility on social networks by establishing a strategic positioning plan that propels and promotes the brand and its daily initiatives through its intrinsic content.
2.
Facilitate the company's various visibility initiatives by promoting the company's culture and identity through native, relevant and entertaining content for a qualified community.
3.
Raise $5,000,000 in 5 years to transform the lives of local children.
Our approach
Identity creation & social positioning
In-depth analysis & detailed familiarization with the company and its unique universe to create a visibility strategy and a coherent action plan aligned with the objectives, intrinsic content and reality of the brand.
Content creation + AI content
Our team is responsible for the complete creation of brand content to ensure consistent communication and maximize the impact of initiatives with the company’s target audience. We also generate IA visuals when requested.
Large-scale broadcast campaigns and media management
Our team designs and implements large-scale broadcast campaigns to effectively promote your brand or product to a wide audience. We also manage media management, selecting appropriate channels and overseeing delivery to ensure optimal visibility and message consistency across all platforms.
Publication management
Our team plans and optimizes the delivery of the company’s entire social publishing portfolio based on the company’s action plan & content assets in order to maintain a consistent online presence and maximize your brand’s reach and community engagement.
Community management
Our team manages the different online communities of the brand, we animate and engage with them in different conversations in order to offer them a gathering point while increasing the engagement of the concerned platform.
Visibility campaigns
We plan and implement social media marketing campaigns to reach the target audience and achieve the company’s visibility goals.