Mongrain
The mandate
Identity creation & social positioning
Content creation
Publications and community management
Mongrain is a Quebec-based company specializing in architectural coatings and protection solutions for commercial, institutional, and industrial buildings. With proven expertise in waterproofing, insulation, corrosion protection, and exterior finishing, the company stands out for its craftsmanship, innovative methods, and the reliability of its teams. BDK worked to modernize Mongrain’s digital presence by highlighting its on-site expertise and large-scale projects. Through a targeted content strategy, relevant storytelling, and the management of publications and online communities, we helped position Mongrain as a key player in Quebec’s specialized construction sector.
Dynamic content
@mongrain.inc La protection du bâtiment, on connaît ça. 🔥 #Mongrain #IsolationMongrain #IsolationMongrain #ConstructionMongrain #MongrainExpertise #FYP #PourToi #Trending #ConstructionTok ♬ son original - mongrain.inc
@mongrain.inc La communication, c’est non-négociable. 📢 Depuis trois générations, c’est la clé qui fait avancer nos chantiers et ce n’est pas près de changer. Sans communication, rien ne tient. #Mongrain #IsolationMongrain #ClearCommunication #EffectiveCommunication #CollaborativeCulture #TeamSpirit #ClearCommunication #BuildingProtection #FYP #PourToi #Trending #ConstructionTok ♬ son original - mongrain.inc
@mongrain.inc Après 70 ans dans le domaine, la technique n’est plus un secret, c’est un savoir-faire. 💪 #Mongrain #MongrainExpertise #ExcellenceEnChantier #ÉquipeElite #PerformanceDurable #IsolationMongrain #ConstructionMongrain #MongrainExpertise #FYP #PourToi #Trending #ConstructionTok ♬ son original - mongrain.inc
Our objectives
1.
Give the company undeniable visibility on social networks by establishing a strategic positioning plan that propels and promotes the brand and its day-to-day initiatives via its intrinsic content.
2.
Increase the brand's reach.
3.
Create native and relevant content that will make the company shine online.
Our approach
Identity creation & social positioning
Our team carries out an in-depth analysis and familiarizes itself in detail with the company and its unique universe in order to create a coherent visibility strategy and action plan, aligned with the brand’s objectives, intrinsic content and reality.
Content creation
Our team is responsible for the complete creation of brand content to ensure consistent communication and maximize the impact of initiatives with the company’s target audience.
Publications management
Our team plans and optimizes the distribution of all the company’s social publications in line with the action plan and available content, in order to maintain a constant online presence and maximize brand visibility and community engagement.
Community management
Our team manages the brand’s various online communities, animating and nurturing them in different conversations to provide a rallying point while increasing engagement on the relevant platform.