Nolinor Aviation

1460%

followers

1M

followers

+350M

Number of views #nolinor

The
mandate

Identity creation & social positioning

Content creation

Post management

Nolinor is a private charter company in Canada. BDK helped transform the company's digital identity into a vibrant community of aviation enthusiasts. From strategic positioning, to content creation, to complex social recruiting campaigns, to large-scale visibility management, we have created an unparalleled, unstoppable brand.

Our goals

1.

Provide the company undeniable visibility on social networks by establishing a strategic positioning plan that propels and promotes the brand and its daily initiatives through its intrinsic content.

2.

Facilitate the company's various recruitment initiatives by promoting the company's culture and identity through native, relevant and entertaining content for a qualified community.

3.

Increase the company's international reach.

Second most followed airline on TikTok

Our approach

Identity creation & social positioning 

In-depth analysis & detailed familiarization with the company and its unique universe to create a visibility strategy and a coherent action plan aligned with the objectives, intrinsic content and reality of the brand.

Content creation

Our team creates all brand content to ensure cohesive communication and maximize the reach of initiatives within the company’s target audience.

Post management

Our team plans and optimizes the delivery of the company’s entire social publishing portfolio based on the company’s action plan & content assets in order to maintain a consistent online presence and maximize your brand’s reach and community engagement.

Community management

Our team manages the different online communities of the brand, we animate and engage with them in different conversations in order to offer them a gathering point while increasing the engagement of the concerned platform.

Visibility campaign

We plan and implement social media marketing campaigns to reach the target audience and achieve the company’s recruitment goals.

"In the beginning, it was hard to predict the impact our presence on TikTok would have. We knew we had great potential, but we couldn't have imagined the results we're seeing now. Some of our videos have tens of millions of views, #nolinor has over 300 million views! Today, we know that most of the employees we hire discovered our company on this platform. In fact, for the first time in 30 years, the company received a large number of applications from all over the world."

- Marco Prud’Homme, President of Nolinor

Contact BDK 

right now!

Let's talk about your needs and how we can help you achieve your exposure goals.