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EQUINOX
Charter Solutions

EQUINOX Charter Solutions is a company specializing in air charter brokerage, offering private charter, cargo, and logistics services. Their strength lies in complete transparency, genuine honesty, and a clear commitment to making chartering simple, accessible, and free of grey areas.

The mandate

BDK brought EQUINOX’s digital identity to life by shaping a brand that is authentic, modern, and deeply human. We highlighted what truly sets them apart: clear and straightforward billing, strong collaborations with key industry players like Nolinor, and openly shared expertise through articles, newsletters, and press releases.

We also created short, down-to-earth videos that show the real day-to-day of chartering, its concrete advantages, and how EQUINOX puts transparency at the center of every mandate. Combined with a growing LinkedIn presence and the ability to reach influential professional communities, EQUINOX has emerged as a strong, credible, and genuinely different brand in the world of air charter brokerage.

Solutions

Social positioning strategy
Content creation
Post creation, distribution, and animation
Social visibility campaigns

Our objectives

Give the company undeniable visibility on social networks by establishing a strategic positioning plan that propels and promotes the brand and its day-to-day initiatives via its intrinsic content.

Position the company as an expert in its field.

Increase the company's international reach.