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OSBLOCK™

OSBLOCK™ is a company specializing in the manufacturing of interlocking insulating blocks that are transforming the construction industry in Canada. Their innovative solution simplifies worksites, improves energy efficiency, and redefines performance standards across the industry.

The mandate

BDK has supported OSBLOCK™ through remarkable growth. With impactful marketing initiatives, construction-focused podcasts, trend-driven content, and a bold digital strategy, we helped elevate their visibility. Their presence has grown to the point of becoming a true phenomenon: an engaged community, rapidly increasing sales, government grants, and media appearances showcasing their forward-thinking technology.

Together, we built a strong, recognized brand anchored in innovation. A digital presence that reflects the real impact they now have on the construction sector.

Solutions

Social positioning strategy
Content creation
Post creation, distribution, and animation
Social visibility campaigns

Our objectives

Give the company undeniable visibility on social networks by establishing a strategic positioning plan that propels and promotes the brand and its day-to-day initiatives via its intrinsic content.

Increase the brand's reach.

Facilitate various corporate initiatives by promoting the company's culture and identity through native, relevant and entertaining content for a qualified community.