News

October 9, 2024

The importance of video content in your social media initiatives

Discover the importance of video content in a social media strategy by understanding why it has become an essential tool for...
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September 3, 2024

Discover the power of editorial calendars on social media

These calendars help optimize audience engagement and increase the impact of campaigns, thereby strengthening your...
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September 3, 2024

How to optimize your social media publication formats

Proper adaptation to these criteria for each platform is key to providing an optimal user experience and presenting your content perfectly.
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September 3, 2024

Outsourcing or Internal Management: Which strategy should you choose for your social media?

The answer lies in a thorough analysis of the advantages and disadvantages of each solution, while also considering the specific needs of your...
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August 3, 2024

Tips for creating custom reports for your social media analytics

To take full advantage of the potential of social data, it is essential to analyze it intelligently and present it in a way that...
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August 3, 2024

Exploit the potential of UGC: How to propel your brand on social networks

User-generated content (UGC) is a valuable resource for companies and brands. So it's important to know how to...
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August 3, 2024

How Quebec’s SMEs can use social media to compete with large corporations

SMEs benefit from greater flexibility and agility, enabling them to...
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June 25, 2024

The different metrics to track on social media and what they mean

Among all the metrics, which are the most important for your business? It all depends on your goals and...
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June 25, 2024

Discovering the keys to success of Quebec’s most successful social media accounts

In Quebec, many social media accounts have succeeded in leveraging their remarkable online presence to build an authentic community around their brand. Here are some of them...
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June 25, 2024

Predictions for the future of social media and their impact on businesses

Social media have become an essential part of the lives of millions of people around the globe. So it's vital to ask questions about their future and their impact on business.
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