News
September 29, 2025
Humor and social media in 2025: viral asset or brand risk?
Brands compete in creativity to stand out, and humor is often one of the most effective tools. But is it always a good idea to rely on laughter?Read more
September 16, 2025
How to respond to negative comments on social media
Whether you’re a small business or a large brand, no one escapes them. And that’s a good thing: when handled well, these comments become real opportunities to strengthen...Read more
August 12, 2025
Social media contests: smart marketing move or a waste of time?
Summer is the perfect season to boost your brand on social media through contests. Often underestimated, this marketing lever remains...Read more
July 22, 2025
The 3 types of content to post on social media to maximize your results
By mixing up your posts, you give your audience a reason to genuinely follow you. Each type of content has a purpose and helps reinforce your brand image while keeping your community engaged.Read more
June 2, 2025
Practical guide to using hashtags effectively in 2025
Are hashtags still truly useful in 2025? Yes — they remain key tools to increase visibility on social media. When used correctly, hashtags are essential for...Read more
May 26, 2025
Discover Edits: Instagram’s new creative application
Created for content creators and brands, it responds to the need for speed, flexibility, and aesthetic appeal in a world where short videos reign supreme.Read more
April 21, 2025
How to adapt to changing social media algorithms
Understanding these changes is essential to adjusting your content strategy—without panicking. Here’s what’s changed, and how to adapt.Read more
April 1, 2025
How to create engaging content on social media
If your content doesn’t make an impact, it goes unnoticed. So how do you create posts that not only catch the eye but also spark interaction?Read more
December 4, 2024
Branding trends and innovations to watch in 2025
In 2025, branding adapts to consumers seeking deep and authentic connections. Brands will need to adapt by...Read more
November 20, 2024
How to optimize your social media profiles for enhanced engagement
In 2025, optimizing your social media profiles is no longer just a bonus—it’s a necessity to capture user attention and enhance...Read more
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