The 3 types of content to post on social media to maximize your results

Posting regularly on social media is a good start. But with so much repetitive, overly promotional content out there, you need to stand out to make a real impact. The solution? Focus on three complementary types of content. Educational content to share your expertise and help your audience. Emotional content to show the human side of your brand and create connection. And entertaining content to bring lightness and stay top of mind.

By mixing up your posts, you give your audience a reason to genuinely follow you. Each type of content has a purpose and helps reinforce your brand image while keeping your community engaged.

Educational content

Main goals:

• Share helpful knowledge with your audience
• Boost your credibility by positioning yourself as an expert in your field
  This type of content is not about selling directly, but about showcasing your expertise, answering common questions, and helping your potential clients better understand your products, services, or industry.

Examples:

• Video tutorials or explainer carousels
• “Myth vs. Reality” posts
• Practical tips related to your field
• FAQs in stories or live sessions

Why it matters:
Educational content attracts a qualified audience and strengthens your brand’s authority. When well-crafted, it’s also a powerful tool for organic visibility. It helps your community feel supported, informed, and valued.

Emotional content

Main goal: Build authentic connection with your audience

This type of content humanizes your brand by focusing on emotions instead of just logic. It gives a glimpse behind the scenes, highlights your core values, and features the people behind your brand. By resonating with your community’s feelings and aspirations, this content encourages meaningful engagement through comments, shares, and DMs. It strengthens loyalty and creates a deeper bond with your brand.

Examples:

• Customer testimonials
• Team portraits
• Day-in-the-life content from your business

Why it matters:
Emotion is a powerful driver of engagement. Content that makes people smile, reflect, or feel inspired is more likely to be shared, remembered, and talked about. It helps build trust and loyalty between your brand and your audience.

Entertaining content

Main goal: Spark interest, boost interaction, and maximize organic reach

It may seem less serious, but entertaining content is highly effective for brand visibility. It adds fun, relatable moments that show you’re in tune with your community and current trends.

Examples:

• Storytelling and launch stories
• Employee highlights
• Industry-specific memes
• Before and after videos, fun transitions
• Quizzes or polls in stories
• Jokes, playful nods, and trending formats

Why it matters:
Entertaining content makes your brand feel more approachable and relatable. It offers a refreshing break from the information overload and proves that you can hold your audience’s attention without always selling. It also reveals your brand’s personality with a touch of humor or spontaneity. This kind of content is easy to like, share, and comment on, which helps increase your organic reach. Combined with more serious posts, it brings balance and authenticity to your overall presence.

How to maintain the balance

Marketing experts often recommend a balanced content mix to maximize engagement and build long-term audience loyalty. A popular content ratio is:

• 40% educational content to provide value and establish expertise
• 30% emotional content to build genuine connections
• 30% entertaining content to expand visibility and drive shares

Of course, these proportions can vary depending on your specific goals, time of year, or industry. What matters most is avoiding a feed full of only promotional posts.

Match your content to your brand

Every brand has its own tone, mission, and reality. What works for a construction business might not fit a food or travel brand. The key is aligning each content type with your brand identity and the platforms you use.

Tips for consistency:

• Create a clear editorial voice with aligned visuals and tone
• Add the right calls-to-action depending on the content type
• Always keep people at the center, no matter the format

Creating content is more than just filling a calendar. It’s about telling a story that comes to life through every post. By blending educational, emotional, and entertaining content, you build a real connection with your community. This approach makes your online presence more personal and meaningful. Instead of just posting, you craft a narrative that strengthens your communication and deepens the relationship with your audience.

Not sure where to start? BDK can help you craft a content strategy that stands out and delivers results. Reach out to us today.